About us

It takes a certain kind of person to look at things from the left
when everybody looks at them from the right.

To work on something you believe in
even when this means you’re the only one who does.
To hold on to something
when doubt whispers to just move on.

To go out there
when others tell you it is better to stay inside.

To continue when your body begs you to stop.
To come up after you go under.
Again and again.

To accept life doesn’t revolve around you
but at this specific thrilling moment in time, it does.
This takes courage. A lot of it.

So we salute you, the person with this state of mind.
We want to let you know that you are not alone.
You see, there are more people like you.

Women and men who do what they do.
For the love of it.
For the rush.
Who doesn’t need another reason.
We are like you too.

And we’ll keep doing the only thing we love:
developing the best gear possible.
So you can go on and feed your passion.
No matter what.